The task was to create a cute but troubled looking young ice bear, worried about the preservation of his crumbling habitat.
This advertisement won
1st price in the cathegory “social & charitable” at the 2022 ADGAR awards,
as well as Gold at the OOH-Awards by Gewista.
Client: Greenpeace Österreich | Viennapaint
Creative Agency: DDB Wien
Creative Director: Thomas Tatzl,
Andreas Spielvogel
Art Director: Mirijam Berger
The used techniques range from 3D sculpting and rendering of the ice bear, to seamless
integration of photo elements and a lot of paintover, to create a convincing and beautiful result.