With this personal project, I wanted to reinterpret a typical theme in advertising by envisioning a “fruit-juice-paradise”.
After the initial idea had been formed I created a rough sketch to dig through some of the possibilities and nail down my intentions.
To choose the perfect composition and give me a solid base for my vision, I created the scene in 3D.
A lot of the elements in the 3D rendering where merely a point of reference, so to really make the image shine, I enhanced every element with some love of the paintbrush. Finally, adding atmosphere and color adjustments push the picture over the finish line!
